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PUBLISHING YOUR OWN EZINE: Ask any successful Internet marketer and they will tell you that having an email Opt-In list has been vital to their success. If you want to succeed on the Internet, you will need to build relationships with prospective customers. Developing a relationship with your readers will eventually turn them into customers. Publishing your own ezine gives you the time to nurture and gain the trust of your potential customers. It is very crucial to have good credibility on the Internet because your customers will never see you in person. Any sign of poor credibility, and the customer will hesitate to do business with you online. Publishing your own ezine creates credibility and respect in the eyes of your readers because you are constantly providing them with valuable information. Isn't My Web Site Enough? Statistics indicate that a potential customer needs to see an advertisement at least seven times before they will act on it. Getting visitors to come to your web site seven times is a huge task unless you provide valuable material on your web site to warrant a repeat visit. With your own ezine, you are in constant touch with your prospective customers without any effort on their part. In every issue of your ezine you are promoting your products and services on a regular bases. Selling Advertising Space The Internet is growing with people at a phenomenal rate every single day. Major corporations have set up web sites and even small businesses have joined the crowd. This, coupled with explosion of affiliate programs, has created an extraordinary opportunity. People are searching for advertising venues! People will be lining up to advertise in your publication because ezines provide advertisers with an opportunity to reach thousands of readers at a low cost. Email is not a fad; it is here to stay. Ezine advertising will continue to be a booming service that will always be in demand. That is why it is important to get started in this business right now. Let me give you an example of how profitable selling ad space in your own ezine can be. I subscribe to a daily joke ezine that charges $250 to be the sponsor ad for a particular day. With 365 days in a year, it does not take long to do the math to calculate that this ezine publisher is making over $90,000 a year. I myself inquired about advertising in their ezine and they told me they were booked for the next six months! This is just an example of how people are making money selling advertising space in their ezines. If you think about the concept, it has been around for hundreds of years. How do you think your daily newspaper makes money? How do supermarket tabloids derive their revenue? If you think the revenue is generated by the cost of the publication, think again. These publications make majority of their revenue from their advertisers. You will probably never go through a publication, such as a magazine or newspaper, without seeing an advertisement for a product or service. A recent study done by Forrester Research Inc. indicates that email marketing will become a $4.8 billion industry by the year 2004. The study concludes that the high costs of direct mail and the lack of focus on other broadcast media has made email marketing very attractive. What are the Costs? The costs associated with starting your own ezine are almost close to nil. All you need is a computer and a dial-up connection to the Internet. There are many companies on the Internet such as Listbot which will provide you with a free mailing list. The nice thing about ezine publishing is their are no overhead costs, printing costs or delivery costs. You can literally start your own ezine overnight. Conclusion If you truly want to become successful on the Internet, you have to publish your own ezine! Let me help you get started! I have written a comprehensive guide on starting your own ezine business. The title of this book is "EZ Money With Ezines". I am so confident that I can teach you how to make money with your own ezine that I offer a Full-Money-Back Guarantee. Click below for more details! EZ MONEY WITH EZINES ======================================================================================
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