1. Include a "tip of the Week" on your Web site to attract repeat visits.
2. Have an offer button or banner on every page which visitors can click to request information, samples, newsletters, advertising specialties, etc.
3. Allow visitors to request information in the format they prefer: via mail, download the file, send the file as an e-mail attachment, fax the information, etc.
4. Be sure to keep file attachments to a maximum of 2 megabytes. This is the default maximum file size used by many companies.
5. Make sure that your pages load quickly. The supposed rule is less than 7 seconds, but I think even that can be too long.
6. Rather than send responders to your corporate website, where they may get lost looking for the information you are promoting, instead send them to a "jump site," "landing-page" or "micro site" containing information directly related to the product or service promoted.
7. Use unique URLs or web addresses for each campaign, mailing or ad. This will allow you to credit the activity to the source.
8. Use unique e-mail addresses for each campaign, mailing or ad. This will allow you to credit the activity to the source.
9. Use the autoresponder features in your e-mail software to send an instant response to e-mail inquiries and orders. This is the same feature you use to tell people that you are out on vacation.
10. Use your Web site as a place for responders to learn more about your seminars and workshops and to register for the events. Then use e-mail to confirm their registration and to send them maps to the venue.
======================================================================================
M. H. "Mac" McIntosh is described by many as America's leading authority on inquiry handling and sales lead management. He is president of Mac McIntosh Incorporated, a sales and marketing consulting firm specializing in helping companies get more high-quality sales leads and turn them into sales. To request a free subscription to his newsletter, Sales Lead Report™, contact him at:
Mac McIntosh, Incorporated
601 Pendar Rd.
North Kingstown, RI 02852-6620 USA
Phone 800-944-5553 or 401-294-7730
Fax 800-944-5513 or 401-679-0176
Email mcintosh@salesleadexperts.com
Web www.salesleadexperts.com
======================================================================================
